# Veliform brand book

Canonical mark: black rounded square, white **V**, indigo vertex.

Use this kit for site, Google Workspace, social, and app icons. Do not redraw the V.

## Mark

| Use | File |
|-----|------|
| Vector source | `/brand/mark.svg` |
| Favicon | `/favicon.ico`, `/favicon.svg` |
| Browser PNG | `/favicon-48x48.png`, `/favicon-96x96.png` |
| iOS / PWA | `/apple-touch-icon.png` (180), `/logo-192.png`, `/logo-512.png` |
| Social / SEO share | `/og-image.png` (1200×630) |
| Google Workspace header | `/brand/google-workspace-logo-white-bg.png` (320×132) |

Clear space: at least 1/4 of the mark width on all sides. Minimum digital size: 16px.

## Wordmark

**VELIFORM.** — all caps, trailing period. Product line sits beside it in small tracking: **VOICE**.

Header lockup: mark + `VELIFORM.` + `VOICE`.

## Color

| Token | Hex | Use |
|-------|-----|-----|
| Ink | `#050505` | Mark field, wordmark |
| Page | `#fafafa` | Light backgrounds |
| Paper | `#ffffff` | V stroke, cards |
| Accent | `#6366f1` | Vertex, VOICE label, links |

Do not recolor the mark except solid white-on-dark or ink-on-light inversions of the *field* only. The vertex stays `#6366f1`.

## Type

Marketing site: **Outfit** (display / wordmark / UI). Workspace logo raster uses system sans as a fallback for the 320×132 Google header.

## Voice

Short, concrete, operator-facing. Tagline for share cards: *AI front desk for every call.*

## Don’t

- Drop the period on VELIFORM.
- Stretch the mark or add drop shadows / gradients.
- Use Unsplash or generic stock as `og:image`.
- Swap the indigo vertex for another accent on official icons.

Regenerate rasters: `python3 scripts/generate-brand-assets.py`